BEHIND THE GAMES

BEHIND THE GAMES

Behind the Games is a series our team created to highlight LA28 athletes and their Olympic journeys. My challenge with every story is to create supplemental, trend-based content in conjunction with the story itself, to highlight the athlete’s sport and personality.

@la28 Our Athelte Fellow, Cody Mattern, takes a *stab-stab* at teaching us the different disciplines of fencing🤺 #LA28 #fencing ♬ Six Degrees - squale

ATHLETE POV

ATHLETE POV

going beyond the games

While originally starting as a way to highlight the LA28 Athlete Fellow program, each story pushed us to pivot in new directions. The more we learned about each athlete’s Olympic journey, the opportunity to dive into topics beyond the scope of the stories grew.